The Clare Sychrava studio in Dulwich, London
Origin

Started as a two-person team, still run that way.

Clare Sychrava Ltd was founded in 2016 by a media buyer and an analytics consultant who kept being hired to fix the same problem: campaigns running on top of broken measurement.

A decade on, the team has grown to twelve, but the founding discipline hasn't changed — we still audit tracking before we touch a media budget, and every account is run by someone senior enough to have an opinion worth trusting.

We work with a deliberately limited number of clients at any time, across financial services, healthcare, retail, hospitality and B2B software, mostly across the UK and Western Europe.

Philosophy

What we believe about marketing

01

Evidence over opinion

Every recommendation is tied to a number we can show you, not a best practice we read somewhere.

02

Transparency by default

You see the same dashboards we do. No agency black box, no metrics chosen to flatter the report.

03

Considered pace

We would rather launch three tests properly than eight tests badly. Discipline compounds.

04

Plain language

If we can't explain a recommendation to your finance director in two sentences, we haven't finished thinking it through.

The team

The people behind the accounts

Anna Whitfield

Anna Whitfield

Managing Director

Marcus Odei

Marcus Odei

Head of Paid Media

Freya Lindqvist

Freya Lindqvist

Head of SEO & Content

Daniel Reyes

Daniel Reyes

Creative Director

Priya Nair

Priya Nair

Analytics Lead

Tom Sullivan

Tom Sullivan

Client Partnerships

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