Growth that survives contact with the numbers.
We build and run performance marketing programmes for considered brands — paid media, SEO and creative, tied together by measurement that holds up under scrutiny.
An agency built around measurement, not media spend.
Clare Sychrava Ltd was founded on a simple frustration: too many agencies report activity instead of outcomes. We work differently — every engagement starts with an audit of what's actually being measured, before a single pound moves.
Ten years in, we run paid media, SEO and conversion programmes for financial services, healthcare, retail and B2B software clients across the UK and Europe, from a small studio in Southeast London.
Our story
Featured services
Eleven disciplines, run as one connected system rather than separate retainers.
Performance Marketing
Paid media programmes across Google, Meta and programmatic channels, built around a single measurement framework rather than platform silos.
02Google Ads Management
Search, Shopping, Performance Max and YouTube campaigns structured for efficient spend and clear attribution.
03Meta Advertising
Creative-led acquisition and retention campaigns across Facebook and Instagram, tested rigorously before scale.
04SEO
Technical, content and authority work that compounds organic visibility over quarters, not days.
05Content Marketing
Editorial and long-form content designed to earn attention and support both organic and paid channels.
06Creative Strategy
Positioning, messaging and campaign concepts that give performance channels something worth clicking on.
Why clients choose Clare Sychrava
Senior hands on every account
No handoff to a junior team after the pitch. The strategist who scoped your account runs it.
Tracking built before spend
We won't launch paid media on top of broken measurement. It's the first thing we fix.
Plain-English reporting
Monthly reports written for the person who has to defend the budget, not for another marketer.
Our marketing process
Audit & Discovery
We start by pulling apart your existing accounts, tracking and analytics — no assumptions, just evidence. You get a written audit within the first two weeks, regardless of whether we go on to work together.
Strategy & Structure
We build a measurement framework first, then a channel plan built around your actual sales cycle and margin, not a generic media plan lifted from the last client.
Build & Launch
Campaigns, creative and tracking go live in a structured sequence, tested in controlled increments rather than switched on all at once.
Test & Optimise
Weekly review of what the data is telling us, with a documented testing roadmap — creative, audience, bidding, landing pages — so improvement is systematic rather than incidental.
Report & Refine
A monthly report written in plain English, followed by a call to walk through it. Quarterly, we step back and reassess the whole plan against your business goals.
Case study highlights
Northbridge Financial
A restructured Google Ads account and new attribution model cut cost per qualified lead by 41% in five months.
Havenwell Home
A Meta-led creative testing programme grew new customer orders by 72% while holding CPA flat, ahead of peak season.
Aldermere Clinics
A rebuilt SEO foundation and content programme took organic sessions from a plateau to sustained quarterly growth.
What clients say
“We had run paid media in-house for two years before working with Clare Sychrava. Within a quarter, our blended cost per acquisition had fallen by more than a third, and — more importantly — we finally understood why.”
“They rebuilt our tracking before touching a single campaign. It sounds unglamorous, but it meant every decision after that point was based on real numbers rather than platform guesswork.”
“The reporting alone was worth the retainer. No agency jargon, no vanity metrics — just a clear monthly account of what worked, what didn't, and what we were doing about it.”
“What stood out was the pace of testing. We shipped more creative variants in three months with Clare Sychrava than in the previous eighteen with our old agency.”
Frequently asked questions
Can't find what you're after? Get in touch and we'll answer directly.
Most of our clients spend between £8,000 and £150,000 a month across paid channels, and range from venture-backed startups to established regional and national businesses. We are selective about fit rather than size — we look for clients with a clear offer, a working sales process, and the appetite to test.
Tracking and account structure improvements typically show measurable impact within four to six weeks. Compounding gains from testing, creative iteration and SEO tend to build over a full quarter. We agree specific, realistic milestones with every client before work begins, and report against them monthly.
Our standard engagement is a rolling monthly retainer with a three-month minimum term, reviewed quarterly. We find this gives enough runway for testing to produce reliable results, without locking clients into arrangements that no longer serve them.
Google Ads, Meta Ads, Microsoft Advertising, programmatic display and video, GA4, server-side tracking, and the major CRM and email platforms. If a channel makes sense for your customer, we can plan, execute and measure it properly.
Both. We partner with creative and PR agencies who need performance marketing expertise for shared clients, working either white-label or as a named specialist partner, depending on what the relationship calls for.
A monthly management fee scaled to media spend and scope, agreed after an initial audit. There are no hidden production mark-ups on media spend, and every invoice is itemised. We're happy to discuss specifics on a call before any commitment is made.
Latest insights
Measuring What Matters: A Practical Guide to Attribution in 2026
Attribution models are frequently misunderstood and rarely audited. Here is a practical framework for choosing one that reflects how your customers actually buy.
Google Ads Account Structure: What We Change in Every New Client Audit
The single most common issue we find in new client accounts isn't creative or targeting — it's structure. Here's how we approach a rebuild.
A Simple Creative Testing Framework for Meta Ads That Actually Gets Used
Most testing frameworks fail because they're too complicated to run consistently. This one is built to survive a busy quarter.
Ready to see what your marketing could look like with proper measurement behind it?
Book a 30-minute call. No pitch deck, no obligation — just a straightforward conversation about where you are and where you want to be.